Council Bluffs is a place of bold opportunity, where unlimited ideas can come to life, community connects and development is happening.
The 712 Initiative is actively improving quality of life in Council Bluffs — from how we live, work, play and move to how we grow. Building on our community’s strengths, we’re driving vitality and growth, creating a stronger sense of place and fostering a healthy, thriving and active environment.
The 712 Initiative grew out of a rising need for an organization that could identify and leverage opportunities around development and quality of life in Council Bluffs.
In 2016, Bluffs Downtown, Pottawattamie County Development Corporation and Live Well Council Bluffs joined forces to form this powerful collaboration — aligning common goals and pooling resources as a single entity.
Community. Opportunity. Vision.
It is our goal to attract and maintain an engaged and diverse population that will enhance our economic, health and cultural vitality and will continue to grow pride in this unique city.
We focus on areas of immediate opportunity and potential impact, working together to ensure a vibrant, active and healthy future for our community.
The 712 Initiative
1228 South Main Street
Council Bluffs, IA 51503
For information about our events and programs, visit bluffsdowntown.com
Chief Executive Officer
Associate Director of Place Based Strategies
We're a small but mighty team focused on a thriving future for our community.
If you're a undeterred optimist, a strategic collaborator and an unabashed fan of Council Bluffs, we can't wait to meet you! Check out our career opportunities.
Our Board of Directors
CHI Health Mercy Hospital
Senior Electrical Engineer
Clear Title & Abstract Guarantee Co.
Farmers Insurance Agency
Director of Supply Chain
Director of Grants Programs
Iowa West Foundation
Leach Camper Sales
President / CEO
Frontier Savings Bank
Director of Case Management
Methodist Jennie Edmundson
Chief of Staff
City of Council Bluffs